{"id":4827,"date":"2026-02-25T16:27:17","date_gmt":"2026-02-25T14:27:17","guid":{"rendered":"https:\/\/gegfm.com\/1\/?p=4827"},"modified":"2026-02-25T16:27:18","modified_gmt":"2026-02-25T14:27:18","slug":"imagjino-sa-larg-mund-te-shkosh-me-pak-anglisht-kampanja-e-guximshme-qe-perdori-imazhin-e-melania-trump","status":"publish","type":"post","link":"https:\/\/gegfm.com\/1\/imagjino-sa-larg-mund-te-shkosh-me-pak-anglisht-kampanja-e-guximshme-qe-perdori-imazhin-e-melania-trump\/","title":{"rendered":"\u201cImagjino sa larg mund t\u00eb shkosh me pak anglisht\u201d \u2013 kampanja e guximshme q\u00eb p\u00ebrdori imazhin e Melania Trump"},"content":{"rendered":"\n<p>N\u00eb fillim t\u00eb vitit <strong>2017<\/strong>, vet\u00ebm pak jav\u00eb pasi <strong>Melania Trump<\/strong> u b\u00eb <strong>Zonj\u00eb e Par\u00eb e SHBA-ve<\/strong>, nj\u00eb shkoll\u00eb private e gjuh\u00ebve t\u00eb huaja n\u00eb Zagreb vendosi t\u00eb shfryt\u00ebzoj\u00eb momentin mediatik. N\u00eb nj\u00eb nga rrug\u00ebt e qytetit u shfaq nj\u00eb <strong>billboard<\/strong> me fotografin\u00eb e saj dhe nj\u00eb slogan provokues:<\/p>\n\n\n\n<p><strong>\u201cJust imagine how far you can go with a little bit of English.\u201d<\/strong><br>(<em>Imagjino sa larg mund t\u00eb shkosh me pak anglisht.<\/em>)<\/p>\n\n\n\n<p>Mesazhi ishte i qart\u00eb: <strong>m\u00ebsimi i anglishtes hap dyer globale<\/strong>. Por m\u00ebnyra e formulimit \u2013 q\u00eb n\u00ebnkuptonte se edhe me nj\u00eb nivel jo perfekt t\u00eb gjuh\u00ebs mund t\u00eb arrish majat \u2013 e b\u00ebri fushat\u00ebn menj\u00ebher\u00eb <strong>t\u00eb diskutueshme<\/strong>.<\/p>\n\n\n\n<p><strong>Nga promovim lokal n\u00eb lajm global<\/strong><\/p>\n\n\n\n<p>Fillimisht, reklama ishte menduar si nj\u00eb <strong>fushat\u00eb kreative lokale<\/strong> nga <strong>American Institute Zagreb<\/strong>, p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen e student\u00ebve t\u00eb rinj. Megjithat\u00eb, brenda pak or\u00ebsh, fotografia e billboard-it u shp\u00ebrnda n\u00eb <strong>rrjetet sociale<\/strong> dhe m\u00eb pas u raportua nga <strong>media nd\u00ebrkomb\u00ebtare<\/strong>, p\u00ebrfshir\u00eb edhe portale amerikane.<\/p>\n\n\n\n<p>Ajo q\u00eb nisi si nj\u00eb <strong>strategji marketingu lokal<\/strong>, u kthye n\u00eb nj\u00eb <strong>histori globale mbi etik\u00ebn e reklamimit<\/strong>.<\/p>\n\n\n\n<p><strong>Reagimi ligjor<\/strong><\/p>\n\n\n\n<p>Pak dit\u00eb pas publikimit, u b\u00eb e ditur se <strong>p\u00ebrfaq\u00ebsues ligjor\u00eb t\u00eb lidhur me Melania Trump<\/strong> po shqyrtonin mund\u00ebsin\u00eb e nd\u00ebrmarrjes s\u00eb <strong>veprimeve ligjore<\/strong> p\u00ebr p\u00ebrdorimin e imazhit t\u00eb saj <strong>pa autorizim<\/strong>.<\/p>\n\n\n\n<p>\u00c7\u00ebshtja ngriti pyetje t\u00eb r\u00ebnd\u00ebsishme juridike:<br>A mund t\u00eb p\u00ebrdoret fotografia e nj\u00eb <strong>figure publike<\/strong> p\u00ebr q\u00ebllime <strong>komerciale<\/strong> pa leje?<br>Ku p\u00ebrfundon <strong>satira<\/strong> dhe ku fillon <strong>shfryt\u00ebzimi tregtar<\/strong>?<\/p>\n\n\n\n<p>N\u00eb shum\u00eb juridiksione ekziston koncepti i t\u00eb ashtuquajtur\u00ebs <strong>\u201ce drejt\u00eb e publicitetit\u201d (right of publicity)<\/strong>, q\u00eb i jep individit kontroll mbi p\u00ebrdorimin tregtar t\u00eb <strong>emrit dhe imazhit t\u00eb tij<\/strong>.<\/p>\n\n\n\n<p><strong>T\u00ebrheqja e billboard-it dhe k\u00ebrkimfalja<\/strong><\/p>\n\n\n\n<p>P\u00ebrball\u00eb presionit mediatik dhe paralajm\u00ebrimeve ligjore, shkolla e hoqi <strong>billboard-in<\/strong> dhe publikoi nj\u00eb <strong>k\u00ebrkimfalje publike<\/strong>. Ajo theksoi se nuk kishte pasur q\u00ebllim ofendimi dhe se nuk e kishte parashikuar q\u00eb fushata do t\u00eb merrte <strong>p\u00ebrmasa nd\u00ebrkomb\u00ebtare<\/strong>.<\/p>\n\n\n\n<p>Rasti u mbyll pa nj\u00eb proces t\u00eb njohur gjyq\u00ebsor publik, por mbeti nj\u00eb <strong>shembull i qart\u00eb i rrezikut ligjor n\u00eb marketing<\/strong>.<\/p>\n\n\n\n<p><strong>Nj\u00eb \u201ccase study\u201d n\u00eb marketing<\/strong><\/p>\n\n\n\n<p>Sot, rasti i billboard-it n\u00eb Zagreb p\u00ebrdoret si nj\u00eb <strong>rast studimor (case study)<\/strong> n\u00eb diskutimet mbi <strong>marketingun e guximsh\u00ebm<\/strong> dhe <strong>kufijt\u00eb ligjor\u00eb t\u00eb reklamimit<\/strong>.<\/p>\n\n\n\n<p>Ai demonstron dy realitete t\u00eb epok\u00ebs digjitale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nj\u00eb <strong>fushat\u00eb lokale<\/strong> mund t\u00eb b\u00ebhet <strong>virale globalisht brenda or\u00ebsh<\/strong>.<\/li>\n\n\n\n<li>P\u00ebrdorimi i <strong>figurave publike n\u00eb reklama<\/strong> k\u00ebrkon kujdes t\u00eb madh <strong>ligjor dhe etik<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>N\u00eb fund, kjo histori nuk ishte thjesht nj\u00eb reklam\u00eb p\u00ebr kurse anglishteje. Ishte nj\u00eb ilustrim i qart\u00eb i <strong>fuqis\u00eb s\u00eb medias<\/strong>, <strong>shpejt\u00ebsis\u00eb s\u00eb viralitetit<\/strong> dhe <strong>kufirit t\u00eb brisht\u00eb mes kreativitetit dhe p\u00ebrgjegj\u00ebsis\u00eb ligjore<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00eb fillim t\u00eb vitit 2017, vet\u00ebm pak jav\u00eb pasi Melania Trump u b\u00eb Zonj\u00eb e Par\u00eb e SHBA-ve, nj\u00eb shkoll\u00eb private e gjuh\u00ebve t\u00eb huaja n\u00eb Zagreb vendosi t\u00eb shfryt\u00ebzoj\u00eb momentin mediatik. N\u00eb nj\u00eb nga rrug\u00ebt e qytetit u shfaq nj\u00eb billboard me fotografin\u00eb e saj dhe nj\u00eb slogan provokues: \u201cJust imagine how far you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pak-per-boten","entry daho-fn-article"],"_links":{"self":[{"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/posts\/4827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/comments?post=4827"}],"version-history":[{"count":1,"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/posts\/4827\/revisions"}],"predecessor-version":[{"id":4829,"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/posts\/4827\/revisions\/4829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/media\/4828"}],"wp:attachment":[{"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/media?parent=4827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/categories?post=4827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gegfm.com\/1\/wp-json\/wp\/v2\/tags?post=4827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}